Sunday, January 15, 2017

Matthew Harrington — Survey: People’s Trust Has Declined in Business, Media, Government, and NGOs

Despite broad distrust of business, there are high expectations for business to do more — a potential opening to turn the tide of public opinion. Three-quarters of people agreed that “a company can take specific actions that both increase profits and improve the economic and social conditions in the community where it operates.” According to our respondents, the best ways business can build trust in a better future are to pay fair wages, offer better benefits, and create more jobs. The fastest ways businesses can erode trust are to bribe government officials, pay outsize compensation to senior management, and avoid taxes.…
The recent collapse of trust in government and media should serve as a powerful lesson to business of what can happen when institutions become disconnected from the interests and opinions of the people they serve. Executives have been warned — their customers and the population at large will be watching closely....
Harvard Business Review
Survey: People’s Trust Has Declined in Business, Media, Government, and NGOs
Matthew Harrington | global chief operating officer of Edelman, a global communications marketing firm

1 comment:

Ryan Harris said...




Now we focus on solving systemic problems vs designing elegant systems.